How to Choose the Right Audience

I love marketing!! It is a very crucial part of my business and really any business that operates online or otherwise. As a business owner, you must make it your top priority to master marketing if you want your business to grow and be successful. Like many other homegrown business owners, I got my marketing education at good old Google University. I highly recommend this learning strategy to anyone who don’t see a formal post secondary diploma in their future.… Read More

Craft Tutorial :: Encaustic Beeswax

In 2013, I opened a brick-and-mortar vintage store in Toronto, Ontario with a girlfriend of mine who is a brilliant artist, skilled in many mediums, including encaustic beeswax. I’ve always wanted to learn how to work with encaustics and, therefore, thought that it would be perfect for our first D.I.Y. tutorial! Add a Comment Share

Dream Phone :: Michael Small

Michael Small is a Toronto bassist who has been involved in music since his days with the high school band. He says he picked up the bass, basically, because he found the guitar to be too difficult to play and it was the least popular instrument among his pals, so he figured it would be pretty easy to find people to play with. One of the first gigs outside of high school turned out to be the band that he… Read More


You may have been hearing the term ‘Craftivist’ or ‘Craftivism’ lately, largely due to the release of recent titles like “How to be a Craftivist: The Art of Gentle Protest” by Sarah Corbett. The term ‘Craftivism’ was coined back in 2003 during the emergence of third-wave feminism by the author of “Craftivism: The Art and Craft of Activism” and craftivist pioneer, Betsy Greer, however, the use of craft as a form of protest can be traced back throughout history. Add… Read More